Financial Planner
This project is a demo website for a financial planner, created to showcase our work for professional services businesses. The structure, messaging, and design reflect how we approach financial service websites.
We focused on clear messaging that quickly communicates who the services are for and how the business helps, starting in the hero section. The offerings section lets visitors jump to specific service pages, such as general financial planning and retirement planning, so they can easily find the support they’re looking for. Custom icons were created to represent each service and improve clarity.
The overall design is calm, clean, and intentionally structured to avoid overwhelming visitors and build trust in a space that can often feel complex. Built on Squarespace, the site emphasizes simplicity, clear hierarchy, and focused calls to action, guiding users toward the next step of scheduling a consultation.
